PROhO's Best Kept Secret (REVEALED!) BYRD

The origin and history of MATTE Byrd Pomade trace back to a blend of family inspiration and the surf culture of the 1960s. The brand was founded by a surfer named Chase Wilson, who was inspired by his grandfather's slick look and the ethos of a barbershop in North Dakota. Wilson sought to create a modern-day pomade that resonated with his lifestyle and was inspired by the 60's surf culture. Through experimentation and testing with members of the Byrd surfing flock, the classic pomade was first produced, followed by other products including the MATTE Byrd Pomade. This product line is a reflection of Wilson's quest to combine traditional grooming styles with the laid-back vibe of surf culture​​.

MATTE Byrd Pomade is known for its medium hold and matte finish, making it suitable for defining and shaping any hair type while maintaining a casual look and feel. Its water-based formula ensures easy application and washing out, offering all-day control for a variety of hairstyles without a shiny finish. The product has been designed with clean ingredients and is crafted in California, capturing the essence of sun, salt, and surf that define some of the world's best hair​​.

Byrd's approach to grooming products focuses on simplicity, effectiveness, and an affinity with the natural elements of the Californian lifestyle. Their range of products, including the MATTE Byrd Pomade, is backed by science and trusted by barbers, ensuring that they meet professional grooming standards while being accessible for everyday use

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