How to Use HARO to Get Your Business in the News (Help a Reporter Out) | The Journey

One way to earn credibility and set yourself up as a subject expert is to get featured in the media. If you know how to use HARO (an online service that connects journalists and sources), you’ll be better equipped at getting your business noticed both offline and online. Check out more The Journey content at https://bit.ly/GDTheJourney.

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⏰TIMESTAMPS⏰
00:00 – Introduction
00:34 – What is HARO?
01:07 – What niche can benefit the most from using HARO?
01:42 – How to use HARO
02:46 – The benefits of signing up for HARO
03:49 – Wrap up

But, what is HARO and how can it get your business media attention? We’re sharing everything you need to know about HARO, along with how you can use it in your business practices.

What is HARO?
HARO stands for Help a Reporter Out. It began as a Facebook group in 2008 to help reporters and journalists gain feedback directly from the public. These days however, getting media attention can be as easy as answering queries sent to your email via HARO. It’s essentially a media and source matchmaking platform, where people can sign up as either journalists or sources.

How to use HARO to benefit your small business
Don’t wait. Start learning how to use Haro right away. There are hundreds of opportunities every week, and your business might have the exact insights journalists are looking for.

Give thorough and valuable responses. Read queries carefully and answer all questions appropriately. If you want to get selected, holding back won’t do you any good.

Answer truthfully and don’t hype yourself up. No one likes to find out their source isn’t as amazing as they claim to be. It’s also a quick way to land yourself on a blacklist for many websites.

Have a bio and headshot ready. Many journalists will want to feature your information alongside your quote or answer to a query.

Don’t forget to include contact information. Add this to your emails in case a journalist wants to follow-up.

Keep pitching via source requests. You never know who is looking for a source, or which pitches will be selected.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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