Find Your Brand Asset | Priceline Executive Jeff Hoffman @ Draper University

Jeff explains the concept of a brand asset and the importance of marketing around your brand's strongest characteristics. He also compares the brand assets of retail stores such as Wal-Mart (Always Low Prices) compared to Nordstrom and the difference that makes to their respective target markets.

If you've used an airline check-in kiosk, Jeff Hoffman's ingenuity has already impacted your life! Jeff is a serial entrepreneur known for Priceline.com, Ubid.com and branching out into the entertainment space to apply his signature brand of entrepreneurship to those industries as well. Jeff produced the successful independent horror film, Cabin Fever (directed by Eli Roth), and has worked with successful musicians and groups such as NSYNC, Elton John and Britney Spears. Currently, Jeff is the Chairman and CEO of Driving Force Enterprises, an initiative designed to share his knowledge of startups and entrepreneurship with others through workshops, consultations, and speeches.

Draper University was founded by venture capitalist Tim Draper with the mission to inspire people and accelerate ideas by igniting the entrepreneurial spirit globally. Come join 900+ alumni who have launched their own startups, raised $220+M in venture funding and who work with leading technology companies to foster innovation. Live and learn in Silicon Valley during the 5-week fully immersive program and go from human to hero.

Draper University was founded by venture capitalist Tim Draper with the mission to inspire people and accelerate ideas by igniting the entrepreneurial spirit globally. Come join 900+ alumni who have launched their own startups, raised $220+M in venture funding and who work with leading technology companies to foster innovation. Live and learn in Silicon Valley during the 5-week fully immersive program and go from human to hero.

Our Fall 2023 Hero Training Program kicks off from October 9th until November 10th, 2023. Apply by September 29th so you can go from human to hero! https://www.draperuniversity.com/applyProgram
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