#businessbookbites No.49 - The Art of Asking by Amanda Palmer

I've got a great business book bite for you today from Amanda Palmer's The Art of Asking.

'How do we create a world in which people don't think of art just as a product, but as a relationship?

As art returns to the commons and becomes more and more digital, uncaged, freely shareable, we need to figure out how people can sustain a new artistic ecosystem. The internet is wonderful and crowdfunding has opened up new worlds of possibility. There are terrific new tools, but they're only tools. They'll improve, they'll go away, they'll evolve, but even the perfect tools aren't going to help us if we can't face one another. If we can't see one another.

The entertainment industry, reflecting the world at large, has been obsessed with the wrong question: how do we MAKE people pay for content? What if we started thinking about it the other way around: how do we LET people pay for content?

The first question is about FORCE.

The second is about TRUST.

This isn't just about music.

It's about everything.'

Видео #businessbookbites No.49 - The Art of Asking by Amanda Palmer канала Alison Jones