Leo Burnett, Founder of Leo Burnett Company - The Star Reacher

Marlboro Man, Jolly Green Giant, Tony The Tiger, are some of the famous mythical characters brought to life by Leo Burnett. In contrast to the style of Madison Avenue, Leo Burnett emphasized on meaningful images over clever copy or catchy slogans.

Find out how Leo Burnett started his advertising agency, used instinctive imagery in his advertisements that talked to people. Of course, his famous red apples and black pencils too.

Chapters:
0:00 Intro to Leo Burnett
0:05 "Burnettization" of American advertising
0:25 The background of Leo Burnett
1:22 The start of Leo Burnett Inc in 1935
2:00 The birth of Malboro Man
2:30 Mythical characters created by Leo Burnett
2:47 The red apples, and reaching for the stars
3:18 "When to take my name off the door"

#yellowbees #biography #successstory

Footage credit:
• Leo Burnett
• TV Advert Archive
• Pexels.com
• Videezy.com

Видео Leo Burnett, Founder of Leo Burnett Company - The Star Reacher канала Yellow Bees