How Allbirds Lost $4 Billion in 18 Months (and what NOT to do)

In 2021, Allbirds IPO'd at a $4B valuation and was being compared to Lululemon and Nike. Three years later, the stock was trading under $1 and Nasdaq was threatening to delist them.

What killed them wasn't competition. It wasn't tariffs. It was one decision — the same decision every Shopify operator with a hot product eventually considers making.

Here's the rise, the peak, the fall, and the brand-expansion lesson hiding inside it.

Видео How Allbirds Lost $4 Billion in 18 Months (and what NOT to do) канала Chinmay Pingale