AI IS MAKING MEDIOCRE PEOPLE LOOK BRILLIANT AND THEY ARE GETTING PROMOTED FOR IT

A 2026 Harvard Business School study on AI and professional credibility identified a new category of high performer emerging across industries: professionals who are average at their core function but exceptional at using AI to present, position, and package their output. They are receiving promotions and visibility at a rate that outpaces their genuinely skilled colleagues — because organisations currently cannot distinguish between AI-manufactured polish and authentic quality.
This is not an argument against AI. It is an argument for understanding what is actually being evaluated right now — and adjusting accordingly. The professionals being passed over are not less capable. They are less packaged. The professionals winning are not more capable. They are better at making the surface look like the depth.
The correct response is not to fake it. It is to use AI to make what you actually produce visible in the way the organisation currently rewards. That distinction matters — because one of those strategies compounds over time and the other collapses the moment someone asks a follow-up question.
Share this with someone who is exceptional at their job and mystified by who keeps getting promoted.
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