Winning is for one, but firsts are for everyone. 🙌​

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At the Olympic Games London 2012, Nicola Adams became the first female boxer to win Olympic gold. The following year, female participation in boxing increased by 50% in the UK. 💪​

As the Worldwide Management Consulting Partner of the IOC, we’re using our global scale, deep insights, and understanding of innovation to track the impact of firsts at the Olympic and Paralympic Games.​ 🤩

Explore #TheFirstEffect now! oly.ch/DeloitteHeroIG

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Видео Winning is for one, but firsts are for everyone. 🙌​ канала Olympics