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ENTERPRISING DIY NICHE EXPORTER.

@bbcintroducing Musical Artist Scorti-Samuel

Usually, radio stations only play artists who already have millions of streams. Scorti-Samuel has flipped this traditional model.

Born in Nigeria and centered in the #Uk @scortisamuel serves as a case study for how modern Nigerian independents can skip the local market to capture small pockets of listeners in the UK and US alternative underground scenes.

The Streaming vs. Radio Imbalance

Low Streaming Size: On platforms like @spotify or Apple Music, his total plays and monthly listeners are relatively small. He does not have the massive digital numbers of mainstream artists.

High Foreign Radio Presence: Despite those low numbers, major international stations like the BBC in the UK still choose to broadcast his music.

The "Disproportion": It is unusual for an artist with a small digital footprint to get airplay on such massive global networks. His radio success outweighs his streaming success currently being airplayed In 24+ Countries as at May 20 2026.

#Follow him in @instagram to learn of his first only digital approach to music which has earned him a top radio streamed independent artist from Nigeria ranked in the Top 25% of Artists on the Globe
#artisttofollow #musician #musicians

Видео Drake look alike introduced on Shazam #new #videos #shorts . #Shazam the song now #vibes #song канала Scorti-Samuel