Search Engine Optimisation For Beginners - NEW for 2021

Search Engine Optimisation For Beginners - In 2021, SEO is not difficult anymore. So in the next 15 mins you will be in a great place for the coming year if you own a business. For the GMB for Dummies - don't miss https://youtu.be/eEo2IbhCtMo

Years ago, there were SEO courses on how to learn search engine optimisation. It was hard and gave very little return on investment.
1000s of SEO gurus and market agencies muddied it up and then made packages to purchase. Ultimately with massive promises and an exclusive ebook that revealed all - yes right!

A bit like a magic trick, once revealed it ends the mystery - so that the aim of this video to just talk your language.

if you understand the principle SEO (search engine optimisation) you can do SEO

The most simple starting point is this
SEO should be called HO or CO = Human optimisation or Customer optimisation

There is the principle - every time you ask does the search engine want this or should i add that keyword, answer it with

HO or CO want? But why HO or CO and not SEO?
Because Search engines want you to do what customers want

Every time SEO moves it closer to what the customer wants, so just aim for the customer and meet Google there!

This is why there is only one real thing that is worth putting time and effort in from the biggest search engine Google

GMB
Your business in Google - or on Google maps can exist only one way to truly get awesome traffic - google rewards GMB listings

What is GMB - think in terms of SHOW graphic
marketing with Yell / LinkedIn / checkatrade etc all in one - traffic from Google search engine

why GMB so good?
HO or CO and not SEO - what did you last type into Google - look at your history -
Where Order flowers online
where find the nearest dentist?
where is nearest coffee shop?
A good builder in London...etc

how is this decided

Google doesn't reveal its algorithm of over 200 settings switches etc

How to figure out what your customers are searching for
use Ubbersuggest or Google A to Z method

How to optimize your web pages for your target keywords
For my video on keywords go to https://youtu.be/sH7_bL8BwGY

Google my business for dummies https://youtu.be/eEo2IbhCtMo

See a complete business from scratch - Episode 1
FREE Google My Business Course 2021: Introduction to GMB
https://youtu.be/iQnmF4LyKCk

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Hello there! I'm Zane Clements. I Own Zanet Design. I have designed web sites and worked with small businesses, entrepreneurs and marketing agencies for over 20 years. I have now decided to share my web design experience with you. So if you need a web or graphic designer, or you just have a question, please comment below and say hi on http://bit.ly/zanetsub.

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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

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Видео Search Engine Optimisation For Beginners - NEW for 2021 канала Zanet Design