Starting Ads for the First Time - with Mark Dawson (The Self Publishing Show, episode 229)

James and Mark walk us through a new advertising campaign for a six-book series that had languished. James shares the mistakes he made, the things he’s got right and what he expects to see in future book income.
Show Notes
The importance of a benchmark when starting with book ads
Why read-through matters when it comes to calculating an ads budget
Keeping an eye on click through rates (CTR) and impressions to gauge ad effectiveness
The valuable information in your also boughts
Where your advertising copy really matters
Different ways to track if your ads are working

Resources mentioned in this episode:
WEBINAR: Latest on Amazon Ads with Janet Margo. Reserve your seat here.https://selfpublishingformula.com/sixsecrets9

COURSE OPENING: Ads for Authors will be open for enrolment for a limited time. Learn more
http://www.selfpublishingformula.com/adsforauthors

NEW COURSE: Learn the secrets behind writing a book that readers will love in How To Write a Bestseller https://selfpublishingformula.com/bestseller

SPFU: For a limited time, while the world is #socialdistancing, we are offering FREE access to SPF University* (*not a university). Click here for lifetime access.
http://selfpublishingformula.com/SPFUfree

Patreon: https://www.patreon.com/selfpublishingshow

Видео Starting Ads for the First Time - with Mark Dawson (The Self Publishing Show, episode 229) канала Self Publishing Formula