Your Ideal Customer Profile - Why it's so important to have an Ideal Customer Profile

Knowing you are focusing sales and marketing resources on the right companies isn’t all that easy, but one thing is certain: You can’t know if you haven’t defined a detailed Ideal Customer Profile(s). Doing so is among the most important things you can do to maximize the relevance of your marketing and the results of your sales efforts. It also helps you streamline your sales prospecting process as you know what type of companies to target. But first things first.

What is an Ideal Customer Profile?
Essentially, it is a description of a fictitious account which gets significant value from your product or service and provides substantial value to your company in return. A company matching this description should be a potential customer that stays with you for a long time and has a strong lifetime value (LTV).

To learn more about ICP, Visit: https://www.vainu.com/blog/ideal-customer-profile-2018/

About Venture Café Rotterdam:

Venture Café Rotterdam is a non-profit, sister-organization of CIC and is part of a global network. The Venture Café movement started as an experiment in 2010 in Boston and came to Rotterdam in the end of 2015 as the first European expansion.

Goal & Mission
Our goal is to build an innovation community and to accelerate innovation within the regional ecosystem. The foundation does that by offering programming and connections that build relationships between students, startups, entrepreneurs, corporates, investors and other organisations. Our mission is to broaden, connect and support the innovation community through offering a freely accessible network with programming to help anyone with an idea to succeed. By connecting innovators, we create impact and foster innovation and growth.

To learn about the upcoming Venture Café Program, visit: https://venturecaferotterdam.org/thursday-gatherings/future/

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To host an online/ hybrid event with us, visit: https://venturecaferotterdam.org/events-bureau/

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