MERGE at IQVIA 2025

A key takeaway at IQVIA with MERGE’s VP of Digital Media, Molly Simons, came from Brooke Fleming of Sage Therapeutics: When planning media, it's not just your direct competitors you need to worry about. Indirect players speaking to the same HCPs, patients, and caregivers are competing for attention too.

If they’re in the feed, they’re in the mix.

Видео MERGE at IQVIA 2025 канала MERGE Marketing Agency