11 The Art of War in Business - Melvyn Manning - CASE Broadcast June 2021

Want to know the cold hard tactics of business?
Melvyn Manning walks us through 6 great examples from Sun Tzu's book Atr of War.
“In war, then, let your great
object be victory, not lengthy campaigns.” – Sun Tzu.
1 – Capture Your Market Without Destroying It
“Generally, in war the best policy is to take a state intact; to ruin it is inferior to this … For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” – Sun Tzu.
2 – Avoid Strength and Attack Weakness
“An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” – Sun Tzu.
3 – Maximize the Power of Business Intelligence
“Know the enemy and know yourself; in a hundred battles you will never be in peril” – Sun Tzu.
4 – Use Speed to Overcome Your Competition
“Speed is the essence of war. Take advantage of the enemy’s unpreparedness; travel by unexpected routes and strike him where has taken no precautions.” – Sun Tzu.
5 – Use Alliances and Strategic Control Points to Your Advantage
“Therefore, those skilled in war bring the enemy to the field of battle and are not brought there by him.” – Sun Tzu.
6 – Develop your character as a leader to maximize the potential of your employees
“When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.” – Sun Tzu.

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