From Zero to SEO Hero: Building Organic Growth for WordPress Products

In this episode of WP Product Talk, we welcome Alex Moss, Principal SEO at Yoast, to discuss how to build your WordPress product's organic search engine ranking. Co-hosts Katie Keith and Matt Cromwell will be chatting with Alex about essential strategies and tactics, as well as tackling the big question of whether there's still a place for SEO in today's AI-driven world.

Whether you're just starting out or looking to revamp your SEO efforts, this episode is a must-watch for any WordPress product creator seeking to master the art of driving impactful, long-term growth through search engine optimization.

00:00:00 – Balancing Paid Ads and Organic Strategies
The episode introduces the tension between paid ads and organic growth strategies for WordPress product creators.

00:00:45 – About WP Product Talk
Overview of the podcast's focus on product marketing, business management, and growth.

00:01:41 – Welcome Alex Moss: SEO Expert for Product Businesses
Introduction to Alex Moss, his background, and his expertise in SEO and WordPress.

00:02:18 – The Role of SEO in Website and Product Marketing
How SEO intersects with marketing and product development strategies.

00:03:36 – Combining Product Development with Marketing Ethics
Why it’s essential to integrate ethical marketing principles into product strategies.

00:04:54 – Leveraging Organic Discovery for Product Growth
Discussion on the importance of organic visibility and its impact on product success.

00:05:28 – Building Community and Word of Mouth with SEO
The role of community-driven approaches in enhancing SEO results.

00:06:06 – Filling Product Gaps Through Marketing Insights
How identifying product gaps informs better SEO and marketing approaches.

00:07:16 – Why SEO is Vital in the AI Era
Insights into the intersection of SEO, AI, and premium product marketing.

00:08:39 – Understanding Competitors and Long-Form Content
Using competitor analysis and content strategy to improve SEO.

00:09:25 – Authority and SEO Best Practices
Discussing authority-building in SEO, with examples from Alex’s experience with Yoast.

00:10:11 – Building Authority for Your Product
How product developers and marketers can build authority for WordPress plugins and services.

00:11:42 – From Niche Plugins to SEO Success
Alex shares his journey of launching niche plugins and leveraging SEO for growth.

00:12:26 – The Role of Keyword Research and Search Intent
Exploring how keyword research and understanding search intent shape content strategy.

00:13:13 – ChatGPT and SEO Recommendations
How AI tools like ChatGPT influence product visibility and SEO outcomes.

WP Product Talk is a weekly podcast designed for WordPress product owners. Every week, we talk with a WordPress expert about their wins and losses, successes and failures. Our stellar line-up of co-hosts includes:

⚡Matt Cromwell, Founder of WP Product Talk, co-Founder of GiveWP, and Senior Director of Customer Experience at StellarWP
⚡Katie Keith, CEO of Barn2 Plugins
⚡Zack Katz, Founder of GravityKit
⚡Amber Hinds, Founder & CEO at Equalize Digital

Join us each week to engage with the insights and experiences that can help you thrive in the WordPress landscape!

Full episode details here: https://wpproducttalk.com/podcast/from-zero-to-seo-hero-building-organic-growth-for-wordpress-products/

Visit our website at https://wpproducttalk.com.

Видео From Zero to SEO Hero: Building Organic Growth for WordPress Products канала WP Product Talk