How Would You Beat Innovation Strategy Using Jobs-to-be-done (JTBD) | thrv
Today Jay and Jared will be explaining innovation strategy and how it connects to Jobs-to-be-done (JTBD)
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
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Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
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00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?
#innovationstrategy #innovationlab #jobstobedone
Видео How Would You Beat Innovation Strategy Using Jobs-to-be-done (JTBD) | thrv канала thrv: JTBD Innovation
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
----
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
---
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?
#innovationstrategy #innovationlab #jobstobedone
Видео How Would You Beat Innovation Strategy Using Jobs-to-be-done (JTBD) | thrv канала thrv: JTBD Innovation
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22 сентября 2022 г. 17:00:11
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