Why do you see this cap everywhere?

I bought my first Yankees cap in NYC last year thinking it was just a cool souvenir.

But then I started noticing something…

People all over the world were wearing the same cap and most of them had never watched a single baseball game.

That’s when I realized… this hat isn’t about sports.

So I dug into how it became the most iconic cap in streetwear history.

#businessstrategy #fashionstory #streetwearbrand #brandingstrategy

Видео Why do you see this cap everywhere? канала Tiffany kwan