Leading and Growing A Marketing Team with Jay Jaffin, CMO at Verizon Connect

View more episodes like this one at https://wondertreemedia.com/campaign-brief

This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand.

Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100m to a multi-billion dollar company by building a strong marketing culture.

Whether you lead a marketing team of 2, or 200, this episode has a TON of lessons for how you can be the best leader and help drive growth.

In our conversation, we dive into:

-Example of a winning campaign while at Verizon Wireless and the strategy behind it
-Jay's strategy and approach for developing strong campaigns
-What to consider when building a marketing team
-The "death of the traditional sales funnel"
-So much more!

View on Website: https://wondertreemedia.com/campaign-brief
View on iTunes: https://podcasts.apple.com/us/podcast/campaign-brief/id1472421385
View on Stitcher: https://www.stitcher.com/podcast/cj-thomas-2/campaign-brief
View on Spotify: https://open.spotify.com/show/6MK4l7yoevJpuWT67QmEMt?si=ryMAPB1kTBiqxoqJkaiutQV
View on TuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/Campaign-Brief-p1233350/

Видео Leading and Growing A Marketing Team with Jay Jaffin, CMO at Verizon Connect канала Wondertree Media