How to understand competitors without hours of research | Fix My Workflow

Keeping up with competitors can feel like a full-time job.

In this episode of Fix My Workflow, Mateo Valdez and Christophe Pereira show how to move beyond memorizing competitors and focus on what actually matters — your customer's environment.

You'll learn how to:
• Understand the competitive landscape
• Generate insights with AI
• Connect insights to customer context
• Speak with confidence in meetings

This episode reframes competitive knowledge into something you can actually use in real conversations.

00:00 Intro
00:48 Meet Christophe Pereira
01:21 Keeping up with competitors
03:01 Why battle cards fail
04:58 Using AI for competitive insights
07:00 Learning through dialogue
08:48 Applying insights in real time
11:02 CTRL+ALT+Delight

Fix My Workflow is a sales skills show hosted by Mateo Valdez, an Account Executive at Microsoft, where real sellers submit real workflow challenges — and Microsoft experts work through them live. Each episode features a candid, desk-level conversation with a seasoned Microsoft sales or technical professional who breaks down exactly how they use AI and Microsoft Copilot to solve a specific problem in their day-to-day sales workflow.

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Видео How to understand competitors without hours of research | Fix My Workflow канала Microsoft Learn