Andy Kaiser (Ninetailed) on agile personalization

Right customer, right content, right time — this is the promise of personalization. Creating experiences that are tailored to your customer's context doesn't have to be a pain. Ninetailed CEO Andy Kaiser explains in this video why speed is the key to making an experience feel "like magic", and how implementing a structured content-based personalization solution can be an excellent exercise in test-driven, agile experience creation.

Видео Andy Kaiser (Ninetailed) on agile personalization канала Contentful