What VALUE Means For the Hunter Valley's Mike De Iuliis, plus Percorino, Touriga and More...

Hunter Valley winemaking legend Mike De Iuliis sits down with us for a no-holds-barred chat about 2025 vintage challenges, why he's making Pecorino in the Hunter, and how his Shiraz-Touriga blend is shaking things up for the region. 🍷🔥

We cover Mike's Hunter Valley and Italian heritage, his remarkable direct-to-consumer success, how he defines value to the consumer and what he thinks makes a wine brand thrive in today’s market. And, of course, there’s plenty of banter, as there always is with the big fella.

Shop Mike's wines here:
https://www.differentdrop.com/collections/de-iuliis

00:00 – Online Wine Retailer awards and why we probably aren’t winning
01:00 – Vintage 2025 challenges and conditions
02:30 – Why some vineyards always perform – the 100-year secret
04:00 – Mike’s Italian heritage and winemaking roots
07:00 – From science degree to winemaking – the career shift
10:00 – Direct-to-consumer vs wholesale – the business strategy
14:00 – What value means in wine today
18:00 – Why Mike is planting Pecorino in the Hunter Valley
22:00 – Lessons from Italy – making Pecorino work in Australia
25:00 – Shiraz-Touriga: an unexpected but successful blend
30:00 – Mike’s role in shaping the future of Hunter Valley wine
32:30 – Final thoughts and the best roast of the year

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Видео What VALUE Means For the Hunter Valley's Mike De Iuliis, plus Percorino, Touriga and More... канала Different Drop