Above the Stack Ep 11: AI Is Coming for the Old MSP Model. Build the Next One First.

MSPs are being told to sell AI. But clients need something much bigger than another license.

Everyone wants to talk about the next tool. The next license. The next shiny thing to sell. But let’s be honest... that’s not the real problem.

The real problem is your clients are already using AI inside the business. Some of it approved. A lot of it not. And business data is going places no one has mapped, governed, or even talked about yet.

That’s what makes this next Above the Stack conversation so important. Above the Stack is where MSPs go beyond tickets, tools, and vendor noise to talk about the bigger questions shaping the channel: security maturity, operational growth, business strategy, leadership, and what comes next.

Nick Ross and I are joined by Callen Sapien from Synthreo to talk about shadow AI, operational maturity, and what the next MSP model needs to look like.

Because selling another AI license is not a strategy. The MSPs that win here will be the ones helping clients understand usage, improve how work gets done, and build more scalable, specialized businesses in the process.

This is not just a vendor conversation. It’s a wake up call for the next version of the MSP.

Видео Above the Stack Ep 11: AI Is Coming for the Old MSP Model. Build the Next One First. канала Empath