Marine Layer's Data-Driven Playbook for Scaling a Retail Brand Nationwide | NRF 2026

Growing a retail brand from a single San Francisco store to a national footprint takes more than a great product. It takes knowing which markets work, which locations convert, and when to move. For Marine Layer, that confidence comes from data.

At NRF 2026, Marine Layer's Head of Retail VP Corinne Suarez joined RetailNext's Joe Shasteen to talk about what it looks like to scale a brand without losing what makes it special. From capitalizing on Black Friday traffic surges to validating pop-up locations before committing to permanent space, Marine Layer uses real-time analytics to make faster, smarter decisions at every stage of growth.

In this session, Corinne covers:
💡 Why Marine Layer chose RetailNext as their retail intelligence partner
💡 How real-time traffic data helped convert peak shopping moments into measurable revenue gains
💡 Using store analytics to test experiential concepts and validate new markets
💡 How precise conversion insights support confident expansion without sacrificing brand experience
💡 Why enterprise-level intelligence isn't just for global retailers

This is a practical look at how an emerging brand can use the same tools as the world's largest retailers to scale on its own terms.

📲 About RetailNext
RetailNext is the global leader in retail analytics, helping physical retailers understand shopper behavior and optimize store performance. Founded in 2007, RetailNext serves 560+ retail customers across 100+ countries.

Видео Marine Layer's Data-Driven Playbook for Scaling a Retail Brand Nationwide | NRF 2026 канала RetailNext