LEVI'S® The 501® Jean - Stories of an Original: Goes to Work Ep1 - Fashion Channel

LEVI'S® The 501® Jean - Stories of an Original: Goes to Work Ep1 - Fashion Channel

INTRODUCING THE LEVI’S® 501® DOCUMENTARY
Levi’s® presents a three-part documentary film celebrating the 501® and its place in American history. (San Francisco, March 15th, 2016) – The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20, 1873. And over 140 years later, it is more popular than ever before. In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, the Levi’s® brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history. Kicking off globally on March 15th, 2016 the 501® documentary will be screened in NYC, London, Buenos Aires and Caracas, followed by a launch on levi.com on March 16th, 2016 and subsequent screenings around the globe.
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