Fog City Farms - Roots in the Past, Flowers of the Future Pt. 2

Ever wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents.

We share our own personal journey in cannabis cultivation, touching on genetics, managing light intensity, and the undeniable benefits of having a genetic library. We even discuss our unique cultivation process involving the use of greenhouses for vegging. We underscore the importance of brand-building; after all, consistency and loyalty are achieved through smaller batch production. Learn about our relentless pursuit of improvement in flower quality and the vital role that quality control and sorting processes play. So why wait? Tune in and let's grow together.

🎤 AVAILABLE AS AUDIO: https://cultivationelevated.captivate.fm/listen
KEY TAKEAWAYS
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(05:26) California's Cannabis Consumption and Business Models
(10:32) Unrealistic Expectations in California Market
(16:36) Family-Owned Farming and Distribution
(21:03) Creating a Regionally-Based Brand
(24:57) Genetic Considerations in Cannabis Cultivation
(32:48) Importance of Airflow in Vertical Farming
MEMORABLE QUOTES
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"This is a plant that I'm super passionate about."

"Don't you understand that some of the best genetics in the game are going to be testing sub 25%? And that there's also this whole other thing called the entourage effect involved here. That definitely has an effect on this cerebral experience with consuming the product."

"We're more on like the regional wine or like a Sierra Nevada beer space rather than a Budweiser, still a gigantic brand and they've done very well, staying true to themselves."
CONNECT WITH FOG CITY FARMS
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Fog City Farms: https://www.fogcityfarms.org/
Facebook: https://www.facebook.com/fogcityfarms/
Instagram: https://www.instagram.com/fogcityfarms/
YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWw
Twitter: https://twitter.com/fogcityfarms1
ABOUT CULTIVATION ELEVATED
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If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.

SUBSCRIBE & FOLLOW:
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Spotify: https://open.spotify.com/show/1bwsOgNMmjcHbTNW6HuocD
Apple: https://podcasts.apple.com/us/podcast/cultivation-elevated-indoor-farming-cannabis-growers/id1647091285

GET A FREE GROW CONSULTATION BELOW:
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https://pipphorticulture.com/contact/

ABOUT PIPP HORTICULTURE
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Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.

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Видео Fog City Farms - Roots in the Past, Flowers of the Future Pt. 2 канала Pipp Horticulture