We Built Verification Technology Because Trust Was Broken

“I don’t believe you’ll actually collect the plastic.”It’s the question every sustainability leader wants answered, and the one that drives everything we do with our tech at CleanHub.
In this video, our Co-Founder Joel Tasche walks you through the technology behind CleanHub’s Track & Trace system — the verification backbone that ensures every kilo of plastic we claim to collect is real, recorded, and responsibly processed.
From the moment waste is picked up at a doorstep to the final verified disposal, our app tracks every data point, using QR codes, cross-checks, moisture testing, and fraud-detection algorithms funded by the European Union.Every single truckload is digitally documented, lab-tested, and third-party verified, so brands can confidently communicate their impact without greenwashing.
Because in a world where trust is everything, proof matters.

What You’ll Learn:
* Why CleanHub built its own Track & Trace system
* How plastic is tracked from collection to verified recovery
* How algorithmic checks and audits ensure data integrity
* Why third-party verification (by TÜV) protects your brand claims
* How our technology prevents illegal waste dumping and mismanagement

Why It Matters:
Globally, 25% of waste is mismanaged after collection, even in developed countries. CleanHub’s technology is designed to stop that.We’re not just cleaning up plastic, we’re rebuilding trust in waste management, one data point at a time.

About CleanHub
CleanHub enables brands to fund verified plastic recovery in coastal regions before it enters the ocean. Powered by real-time data, third-party verification, and transparent impact reporting.
Verified by TÜV
Supported by the European Union

Видео We Built Verification Technology Because Trust Was Broken канала CleanHub