Jon Earnshaw | How to own Google Answer Box | SEO in the Shed

Google is one of the most trusted sources of news, beating media agencies. People go to it for guidance and information, from the trivial to the vital.

For reasons of reputation management, it is important to have friendly and accurate sources in the top results of Google. But in recent years the requirement has grown in scope.

Google now provides not just answers to your searches (Answer Cards), but prompts for related searches that other people have asked (People Also Ask), and a whole host of other information sources, known as SERP Features.

In this video I'll talk you through the benefits, drawbacks and best practice for owning these Featured Snippets.

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