SEO Basics 2020 - Learn How To Become an SEO Pro Today

Make sure you grab the free checklist here: https://bit.ly/3fHNTVb
Before we get started, make sure you check out my new FREE SEO template which can be found here: https://chasereiner.com

Get The SEO Pro Bundle Now: https://app.moonclerk.com/pay/4i2eg2aw3f73

Get My Free Audit Template: https://chasereiner.com/audits

Timestamps:

00:05 Top SEO Basics when Optimizing a Website
Most important ranking factors
Competitor research
Basic SEO Set-up
Plugins
Indexation
Building Authority
Basics on Analytics
Google Search Console
On-page vs Off-page SEO
Best SEO metrics to look at such as:
Title tags
Meta keywords
User Signals
Authority
Topic Relevancy

01:00 On-page SEO
Where most of the SEO’s done these days
Basically anything you can control on your website
Examples: Meta Keywords, Title tags

01:08 Off-page SEO
Not nearly important as on-page SEO
Getting links from a website pointing on your website being optimized or managed.

01:23 Title Tags
An HTML element that specifies the title of a web page. These are displayed on search engine result pages (SERP).

01:51 Good Title Tag
The main keyword is placed on the left and the qualifier is placed on the right (works in ads or organic sites).

03:31 Bad Title Tag
Guessing assumption (guess SEO) or based on your own opinion on the related topic based on your website without any research.

04:29 How to Check a Good Title Tag on Meta Description
Go on google search console: https://search.google.com/search-console/about
Press “Start Now” and enter your URL or website.
Check under pages. Select any page you would like to check on.
Check under queries. Select “Average CTR” and “Average Position” to show the result.
The higher the “Average CTR” the better.

05:36 Title Tags
It helps you rank on SERP.
05:38 Meta Description
Help people don’t click under your search results

06:54 How to Get User-Generated Signals
Capture traffic
Offering some free things such as people follows you and you provide a promo for free.
People who are following you will end up promoting your website.

09:50 User Metrics
It is important to focus on your user metrics by figuring out how can I create op-ins,
How can I use those opt-ins to continue building my relevancy through user engagement? The way people search for me and the way they interact with my brand.

13:53 Analytics Optimization
Check data on google analytics.
Go to “Site Content”
Then “Landing Pages”
Click on the pages that you want to check on.
You can check the previous data for comparison.

15:40 How to Properly rank on SERP
What is working well on competitors you can replicate.
What’s something I can do to improve that.
What can I do to measure my progress through analytics?

16:33 Keyword Research
The best way to start ranking if you have 0 authority, terrible in SEO, you want to rank on SERP and you have no idea what technical stuff means in SEO.
Get a subscription on ahrefs (https://ahrefs.com/) or other keyword tools that will help you in the ranking.

17:16 Keyword Difficulty
Tells you how competitive this search is based on the number of links that are pointing on that domain and to that page.

17:42 Keyword 1-2 Method
On ahrefs (https://ahrefs.com/), type your target keyword. Then go to “All Keyword Ideas” and start with KD of 1.
To make it faster, go to include, type your target keyword under “All word” and look for appropriate keyword that has no competition (KD = 1).
Start with KD = 1 to rank up on SERP.

21:17 Keyword Research on Client
Find keywords that the competitors are similar to them and extract those keywords and see what will gonna work well on your client.

22:03 Advantages Using My Own Template
You can have the tools I used to check data of the client website and keyword researching. Under remarks, you can see if it is paid or free.

23:20 Basics on Google Analytics and Search Console
Go to google analytics website: https://analytics.google.com/analytics/web/provision/#/provision.
Click on “Admin” then go to “Goals” and set-up whatever you’re giving away or what people end up buying.

23:55 How to Bring Opt-ins
Set-up outbound clicks to http://m.me/ under acquisition and you will get a conversion.

24:09 Measure Opt-ins on Pages
Go to “Behavior”, then “Site Content” and click on “Landing Pages”.
You can see how these pages are performing based on your goal.

25:30 Traffic Data
Go to “Acquisition” then “All Traffic” and click on “Source/Medium”

26:07 Search Console
If you wanna see your specific ranking metric.
Open google search console: https://search.google.com/search-console/about
Click on “Open Report”, look at different pages and see how they are performing and compare on previous week or month data.
Index the updated or new pages you made in order to view on SERP.

28:00 How to Get Clients
Download the checklist on my website https://chasereiner.com/.
Start walking on the businesses.
Meet up and offering advice or market SEO on them.

Видео SEO Basics 2020 - Learn How To Become an SEO Pro Today канала Shinefy