Following the whole process of guitarist Knud Møller ordering a handmade guitar by Johnny Mørch
Ordering, process and building of handmade guitar
In 1972 Johnny started to manufacture electric guitars in cooperation with his father, Arne Mørch.
The first standard models were made in great numbers in a sort of handmade batchproduction:
A carpenter made the body, a painter did the lacquer-work and an engraver cut out the pickguard,
The rest was made by Mørch himself: Assembling and final delivery to the shop for retail.
In the middle of 1970 Mørch started to cooperate with the guitarist Thomas Puggård Muller,
who designed Mørch’s “curl” –models which were later published in the Danish Design Index
and thus shown all over the world.
For years Thomas was involved in the firm, and his close contact with the professional world
of music, has sold Mørch instruments to a great many well-known musicians at home as well as abroad.
Since then the firm has axpanded in the very opposite way of most other companies, now direct to the customer.
The entire production takes now place exclusively in Mørch’s workshop, and there is close contact betweenthe musician and the craftsman.
All instruments are literally handmade and adjusted exactly to the needs of the individual musician.
Видео Following the whole process of guitarist Knud Møller ordering a handmade guitar by Johnny Mørch канала Ziggophon Multimedia
In 1972 Johnny started to manufacture electric guitars in cooperation with his father, Arne Mørch.
The first standard models were made in great numbers in a sort of handmade batchproduction:
A carpenter made the body, a painter did the lacquer-work and an engraver cut out the pickguard,
The rest was made by Mørch himself: Assembling and final delivery to the shop for retail.
In the middle of 1970 Mørch started to cooperate with the guitarist Thomas Puggård Muller,
who designed Mørch’s “curl” –models which were later published in the Danish Design Index
and thus shown all over the world.
For years Thomas was involved in the firm, and his close contact with the professional world
of music, has sold Mørch instruments to a great many well-known musicians at home as well as abroad.
Since then the firm has axpanded in the very opposite way of most other companies, now direct to the customer.
The entire production takes now place exclusively in Mørch’s workshop, and there is close contact betweenthe musician and the craftsman.
All instruments are literally handmade and adjusted exactly to the needs of the individual musician.
Видео Following the whole process of guitarist Knud Møller ordering a handmade guitar by Johnny Mørch канала Ziggophon Multimedia
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![Mørch - Et Liv Med Musik](https://i.ytimg.com/vi/xU1KdTbPopM/default.jpg)
![Hans Theessink & Knud Møller - Walking the Dog - Gimle Roskilde](https://i.ytimg.com/vi/jxiGcLMuJbA/default.jpg)
![Johnny Madsen - Aldrig Mere](https://i.ytimg.com/vi/kf5g_E-28hg/default.jpg)
![9Rivers Acoustic Guitar Making Course](https://i.ytimg.com/vi/bPJWk8Yo81E/default.jpg)
![Hans Theessink & Knud Møller - 11 Sail Away - Ny Ridehus, Næstved 19.03.2015](https://i.ytimg.com/vi/Mq7in3VWJJQ/default.jpg)
![Kim L., Thomas H. & Mek P.](https://i.ytimg.com/vi/gU0hjJ9LuCY/default.jpg)
![Johnny Madsen / Sanduglen & Natørnen](https://i.ytimg.com/vi/n9dkaCDyrVI/default.jpg)
![Madsen, Møller og From akustisk tourstart 2017](https://i.ytimg.com/vi/gbdyUMfQKgc/default.jpg)
![En aften med Johnny Madsen](https://i.ytimg.com/vi/3SDNMJ10PHQ/default.jpg)
![Johnny Mørch - en dag i produktionen](https://i.ytimg.com/vi/l81x5YZyxIM/default.jpg)
![John Mayall & The Bluesbreakers with Gary Moore - So Many Roads](https://i.ytimg.com/vi/dwc7ZEYfWYc/default.jpg)
![Hans Theessink & Knud Møller - Tears Are Rolling - Køge 1 April 2011](https://i.ytimg.com/vi/89ysnR1ZkL4/default.jpg)
![John Mayer BLACK1 Replica by MCG](https://i.ytimg.com/vi/8xHQc8oc_V4/default.jpg)
![The David Gilmour Guitar Collection](https://i.ytimg.com/vi/_E6mIYNO3So/default.jpg)
![Jan Irhøj @ Copenhagen Guitar Show 2017](https://i.ytimg.com/vi/g-WxIdwYHeM/default.jpg)
![Danser med Drenge feat. Johnny Madsen: Griber du mig når jeg falder?](https://i.ytimg.com/vi/ngv1Z8VTAzU/default.jpg)
![Danske Guitarister - Kajsa Vala](https://i.ytimg.com/vi/nBPSClJ4Xfc/default.jpg)
![Cool idea! Don't throw away pieces of wood!](https://i.ytimg.com/vi/U2cyJWWBtz8/default.jpg)
![Takamine Factory Tour](https://i.ytimg.com/vi/A4xLqbbnYDw/default.jpg)