SEO For Law Firms

In the first video of our SEO for Industries series, we take a look at the highly competitive, and lucrative, legal industry. With these top SEO tips for your law website, you can get better rankings and visibility on search engine results for your law-related keywords.

00:00 Introduction
00:29 Law firm SEO best practices
2:00 How to start a blog for law firms
3:16 Top citation platforms for law firms
4:59 The perfect site structure for a law website

Tip number 1: Incorporate the following best practices in your law website:

- Avoid using superlatives like “best” or “highest rated” in your Meta descriptions since that is frowned upon by some state bars. Check to see what restrictions are placed on law firm marketing in your respective state.

- Use the rating schema to show your ratings by past clients. You can use a “legal service” schema markup to define your business as a law firm. This will specifically target users searching for legal information, leading to an increase in your click-through rate.

- Make use of our recommended keyword research tools to leverage the data and target the best keywords for your business.

- Be consistent with your NAP information.
Tip number 2: Get started with a blog on your law website:

You can write a blog around any legal topic that ranks well. But, it doesn’t hurt to have the experts (us) show you the top 5 topic clusters around which your law blogs can revolve:

- Legal advice in your area of expertise
- ‘What to do next’ guides
- Law-related news and updates
- Common legal misconceptions people have
- Long-form content on FAQs

Tip 3: Claim your law website on top citation sources:

With citations, you are getting your law firm’s details listed on important business directories. These details typically include your business name, address, phone number, and website.

If you want to score a position in Google’s 3 pack, citations are the Holy Grail for you. That’s because links and mentions from authoritative legal websites and prominent local business directories are like votes for your website. In this video, we talk in detail about the following top 6 citation sources for your law firm:

- Avvo
- Lawyers.com
- Findlaw
- Yelp
- BBB.org
- Yellow Pages

Tip 4: Spend some time getting your site structure right:

Have great content for your law website? That’s awesome. But if that content is not smartly distributed and displayed on your website then you’re not maximizing your advantage. With a proper site architecture, you’ll know which type of content belongs where. In this final tip, we walk you through the ideal website structure, showing you how to organize your homepage and inner pages for better crawlability and a smoother user experience.

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Видео SEO For Law Firms канала LinkBuilding HQ