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Facebook Ads for Med Spas: How to Fill Your Appointment Book

Your med spa looks amazing. Treatments are top quality. Staff is trained. But your appointment book has gaps. Empty slots. Cancellations that don't get replaced.

The problem isn't your service. The problem is that not enough people in your area know you exist. Facebook and Instagram fix that — $8–20 per lead, and med spa clients come back every 3–4 months. One $15 lead can be worth $5,000+ over time.

In this video I break down the exact Facebook Ads system for med spas and aesthetics clinics. The offers, the ads, the campaign setup, and the rebooking strategy that keeps chairs full for years.

📌 What's in this video:
00:00 Why appointments run empty
02:12 How medspa profits work
04:48 Ad types that build trust
07:10 Targeting and daily ad budget
10:37 Fast follow up and rebooking
13:12 Campaign example and next steps

📊 The med spa math:
→ Cost per lead: $8–20
→ Average treatment: $300–800
→ Client comes back every 3–4 months
→ Lifetime value: $3,000–10,000+
→ One $15 lead = $5,000+ over time

📋 3 offers from the video:
→ "First-time Botox — $8.99/unit (regular $12). Limited spots this month."
→ "Free skincare consultation + 20% off your first treatment."
→ "Hydrafacial + LED therapy — $149 (value $350). This week only."

One treatment. One offer. One ad. Run for 2–4 weeks, then rotate.

📋 The rebooking system — where real revenue lives:
→ Minute 1: Text — "Thanks! Reply with your preferred day."
→ Minute 30: Phone call. Med spa leads are emotional — act fast.
→ 24h before appointment: Reminder. Reduces no-shows.
→ After first visit: "It's been 3 months since your last Botox — time for a refresh? 10% off."
→ $400/visit × 4 visits/year × 3 years = $4,800 from one lead.

Facebook Ads fill the first appointment. Your rebooking system fills the next 10.

📩 Want help filling your appointment book? Free strategy call:
🌐 https://lemonagency.com

Follow me on linkedin: https://www.linkedin.com/in/jacobzwolinski/



I'm Jacob, founder of Lemon Agency. We help med spas, dental practices, and local businesses fill their schedules using Meta Ads. On this channel I share what actually works — no theory, just results.

Subscribe for more industry-specific ad breakdowns.

#medspamarketing #facebookadsformedspas #medspleads

Видео Facebook Ads for Med Spas: How to Fill Your Appointment Book канала Jacob Zwolinski
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