Audi General Meeting 2018

New production launches every three weeks, new segments and drive technologies, new organizational structures: Audi has started an extremely eventful and ambitious year. At this Wednesday’s 129th Annual General Meeting in Ingolstadt, the Board of Management informs the shareholders about the current course of business, the model and technology initiative, and the objectives of the Action and Transformation Plan as an enabler for the strategy “Audi.Vorsprung.2025.”

“2018 is a key year for Audi with an enormously high speed of change, that will gradually put us back on the offensive,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We will continue clearing up the diesel crisis and will restructure large parts of our global organization for the course we have set for the future. At the same time, we are approaching the climax of the biggest model fireworks in our company's history and are entering the age of electric mobility with the Audi e-tron.”

As the brand’s first fully electric volume model, the Audi e-tron SUV will have its world premiere at the Audi Summit in Brussels on August 30. With the rapid expansion of the portfolio of fully electric cars and plug-in hybrids in each model range, the company aims to sell approximately 800,000 electrified automobiles per annum by 2025. For the production version of the Audi e-tron prototype, customers will for the first time be able to book various functions flexibly online. In total, the brand aims to generate an annual contribution to operating profit of €1 billion with digital services via the myAudi customer portal by the year 2025.

Audi is installing a central product management unit reporting directly to the CEO to steer the planning, implementation and operation of digital products, and is thus establishing digital value added organizationally at the same level as the existing core business. For this purpose,

Audi is also developing an integrated IT platform for vehicle connectivity and digital services. By means of a shared high-performance backend, the models from Audi and the other brands of the Volkswagen Group will be usable compatibly; this means for example that customers’ settings and content will be smoothly transferred between the automobiles of the various Group brands.

“We want to have premium electric cars and digital services that are also attractive in economic terms. That is our clear ambition for the mobility of the future,” points out Alexander Seitz, Member of the Board of Management for Finance, IT and Integrity. “To that end, we are utilizing Group synergies significantly more effectively and are releasing resources for strategy projects with our Action and Transformation Plan.”

With its successfully started Action and Transformation Plan, Audi aims to achieve positive earnings effects totaling €10 billion by 2022 through reduced costs and new sources of revenue. Audi is systematically prioritizing the resources gained from efficiency progress for innovations with high customer relevance as well as Vorsprung durch Technik in the competitive arena.

Видео Audi General Meeting 2018 канала LUX Cars