Grow plants from fantasy games with this IRL initiative

The landscapes of the fantasy game Guild Wars 2 are dotted with luscious plants, many of which, like the blue flax flower, are inspired by their real-life counterparts. This crossover between video games and nature inspired Aleks Atanasovski and Hannah Young, creatives at advertising agency Wieden+Kennedy, to push the idea a step further and offer gamers an opportunity to grow their favourite game plants in reality, challenging the idea that gaming and nature rarely merge.

SeedSaga is part of W+K's inaugural project for the Agency for Nature initiative founded by Glimpse and Purpose Disruptors, and was partially created as a response to research showing that Britain ranks last for nature connectedness in Europe, while UK Citizens measured lowest for their feeling of "oneness with the natural world."

Full article: https://mashable.com/video/plants-seeds-video-game-guild-wars-2-seedsaga

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Видео Grow plants from fantasy games with this IRL initiative канала Mashable