Unveiling Sahar Scarf's Latest Collection: A Multi-Faceted Commercial Video Campaign

As an emerging hijab brand in Indonesia's highly competitive market, Sahar Scarf's initial need was to glamorously introduce their latest collection and simultaneously build consumer trust while standing out from established competitors. The primary goal of the commercial video campaign was to elevate the brand's perception among potential customers. This initiative was strategically timed to enter the market and capture attention during the lead-up to the significant Idul Fitri season, a peak period for fashion and apparel sales.

Project Timeline: 2025

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Видео Unveiling Sahar Scarf's Latest Collection: A Multi-Faceted Commercial Video Campaign канала Lithe Agency