Adobe Experience Platform Explained - A Visual Story

In this video, we will dive into the Adobe Experience Platform and its native applications. Get a comprehensive overview of the purpose and design of the Experience Platform and how it can benefit your organization in a data driven strategy.

0:00 Intro
0:57 A fragmented MarTech landscape
1:38 The Customer Experience Chasm
3:55 AEP – Streaming Cloud Infrastructure
4:40 AEP – Experience Data Model
5:15 AEP – Open Connectors
5:55 AEP – Shared Services
6:50 AEP – Native Applications
8:37 Conclusion

Useful Links:
Adobe Experience Platform: https://experienceleague.adobe.com/en/docs/experience-platform/landing/home
XDM – Github: https://github.com/adobe/xdm
Open API Endpoints Overview: https://developer.adobe.com/experience-platform-apis/
Real-time CDP: https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/rtcdp/understanding-the-real-time-customer-data-platform
Adobe Journey Optimizer: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/ajo-home
Customer Journey Analytics: https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-landing
Adobe Mix Modeler: https://experienceleague.adobe.com/en/docs/mix-modeler/using/overview

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Видео Adobe Experience Platform Explained - A Visual Story канала Experience Makers Community