How India Made Cricket a Billion-Dollar Business
At the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only the NFL. This is the story of how one country changed the fate of cricket.
#sports #cricket #bloombergquicktake
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Видео How India Made Cricket a Billion-Dollar Business канала Bloomberg Originals
#sports #cricket #bloombergquicktake
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QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.
Видео How India Made Cricket a Billion-Dollar Business канала Bloomberg Originals
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