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Apple’s “Mac to School” Ads Turn Student Panic Into Heroic Tech Moments

Apple’s new “Mac to School” campaign drops just in time for back-to-school season — and it’s got a spooky twist.

🎬 Directed by Olivia Wilde, these horror-inspired shorts dramatize common student struggles, like last-minute deadlines and lost phones. But Apple tech — from AirDrop to AI writing tools — always saves the day.

This campaign proves that storytelling + utility = brand gold.

📲 Read the full breakdown now on DesignRush.

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Видео Apple’s “Mac to School” Ads Turn Student Panic Into Heroic Tech Moments канала DesignRush
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