Navigating website migrations - Emma Russell

In this talk from SearchNorwich 17, Emma Russell explains what the different types of migrations are and when you might encounter them.

This talk also includes examples of some migration horror stories and a framework to follow for SEO when doing a domain name migration.

Slides via Speakerdeck: https://speakerdeck.com/searchnorwich/navigating-ecommerce-migrations-emma-russell-searchnorwich-17

About Emma Russell:
Emma spent over a decade working in SEO, both in-house and with agencies, before founding Oxford Comma, an SEO agency creating bespoke strategies for e-commerce companies. She has worked with companies including Sure Deodorant, House of Fraser and Mitsubishi.
Day to day, Emma works closely with other members of the team to ensure all our clients reach their full growth potential, and oversees all areas of Oxford Comma.

Follow Emma:
LinkedIn: https://www.linkedin.com/in/elrdigital/
Oxford Comma Digital: https://oxford-comma.digital/

Follow SearchNorwich:
Twitter: https://x.com/SearchNorwich
Instagram: https://www.instagram.com/searchnorwich
Future & past events: https://www.searchnorwich.org/

Chapters
00:00:00 Introduction to Emma Russell
00:01:54 What is a website migration?
00:03:19 Types of website migrations
00:03:34 What is a domain name migration?
00:05:18 What is a platform migration?
00:06:32 What is a hosting migration?
00:08:25 What is a website redesign
00:10:03 Common misconceptions about website migrations
00:11:39 How to handle a website migration
00:12:12 Don’t panic!
00:12:28 Step 1: Understand what’s changing
00:12:44 Step 2: Understand if this is a chance to make improvements
00:13:21 Step 3: Assess what’s working well and benchmark
00:14:16 Step 4: Create your requirements
00:15:13 Step 5: Be specific with your requirements
00:17:27 Step 6: Solutioning and cutover tasks
00:18:09 Step 7: Testing
00:20:36 Thank you!

Видео Navigating website migrations - Emma Russell канала SearchNorwich