Holiday Sales Prep Tips 2020 🎁🎄

The holiday season is fast approaching and in this video I'm going to share with you how holiday sales are different than other times of the year and what you need to do to prepare your handmade shop this holiday season to make the most out of the biggest shopping time of the year.

So, first let's talk about how sales are different during the fourth quarter compared to other months of the year. Knowing this, it will then make a lot more sense on how to strategize and prepare for the upcoming weeks. The first thing that is going to change in your online shop, is you should see an increase in your conversion rates.

A conversion rate is for every 100 people that come to your online shop, how many of those people actually end up buying? So if you have one person that buys out of every 100 people, that means you have a 1% conversion rate. It's normal and healthy to have a 1% conversion rate, and you can definitely expect that conversion rate to go up during the holiday season. I've seen and go as high as two to four times your regular conversion rate. So if you normally have a 1% conversion rate, then you could have anywhere between a 2 to 4% conversion rate over the holiday season, without even ever changing anything.

This is because more people now have a reason to shop online than they did in other months of the year. There is purpose and urgency so you don't need to do a whole lot of work to convince someone to buy from you. This obviously means that you will naturally see an increase in orders coming in. And that will mean an increase in customer service emails that you have to respond to.

We’ll also be dealing with shorter deadlines and more stressed out customers because a lot of people need their orders to arrive on time to give away as gifts. There are family events happening, get-togethers, dinner parties and so on, and the pressure is on the customer to bring their gifts on time to these special occasions. No one wants to be the person who shows up without a gift, especially when everyone else has one. Because of the increase in packages shipped across the board with every other business out there, the Postal Service will be slammed and as a result we will likely see a lot more errors on their part as well as delayed shipping. So this is something you want to be prepared for.

So let's translate this into some actionable steps you can take to prepare your own handmade shop for the craziest time of the year.
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Видео Holiday Sales Prep Tips 2020 🎁🎄 канала Creative Hive