GDR Explained: Gross Dollar Retention

Upsells look sexy but this shows if your core product is bleeding revenue.

In this video, we break down Gross Dollar Retention (GDR).

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Definition: Percentage of revenue you keep from current customers after cancellations and downgrades.
The Math: Starting monthly recurring revenue minus contraction minus churn divided by starting monthly recurring revenue.
The Standard: Eighty five percent is survival cutoff. Ninety five percent is competitive. Ninety seven percent is elite.

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Видео GDR Explained: Gross Dollar Retention канала The Startup Dictionary