11 Ways to Maximize Social Media Engagement for Realtors

Social media is becoming a more essential part of marketing for real estate agents each and every day. This video will share how to maximize social media engagement for realtors.
The first step is always to make sure your profile is optimized. Answer all the questions the platform asks. Be clear about being a real estate agent and the area you cover. The more detailed and complete your personal bio is, the easier it is for your ideal client to find you and begin to connect with you.

The following 11 ways are designed to help you create more and deeper relationships with your ideal clients:

1) Use Hashtags

Hashtags act as a way for someone to search for a specific topic or area on social media. Utilizing hashtags like #livingin(your city), #movingto(yourcity), or #(yourcity)realestate are a great way for potential clients to find you.

2) Utilize Polls

Polls increase engagement by asking which would viewers prefer. These could be which kitchen would you choose? Then include photos of two or three different kitchens. Or maybe, which outdoor living space would you prefer? If you aren't sure how to set up a social media poll post simply google the process or watch a video on YouTube.

3) Use More Video

The algorithms for all the social media platforms is rewarding video posts. Rather than just having a written post or post with a photo, add video and your engagement will increase.

4) Tag People You Are With

By tagging people you are with, your post has the potential to be seen by their connections, friends, or followers. This is a great way to expand your network and increase engagement.

5) Utilize Scroll-Stopping Photos

As people are scrolling through their social media, specific types of photos have the ability to catch their attention and stop scrolling to check out your post. These photos include pictures of you with your family, you at landmark destinations that people recognize, or stunningly beautiful pictures of an area or event.

By including scroll-stopping photos in your posts, engagement will increase.

6) Tag Where You Are

Tagging the location where you are gives another layer to how people have the opportunity to find your post. It also gives the platform the ability to share your post with other people in that area.

By including your city or community in your posts, the opportunity for new connections increases.

7) Tell a Story

Everybody is a sucker for a great story. When we tell stories on social media, people feel more connected to us. Share the story about your favorite client and how you helped them buy or sell their home. Share a story about how you moved to your city and how you fell in love with it. Share the story about how you got into real estate and why you love this business.

When you share stories, your ideal clients connect in a way that is hard to match.

8) Share Family Photos

Sharing family photos shows that you're more than just a salesperson. It adds depth to how you are perceived. It creates connection and authenticity.

9) Document Your Day in Stories

Utilizing your day through Instagram and Facebook Stories is a great way to give people a behind the scenes look at how your average day looks. Share a quick video talking about the listing appointment you are going on. Maybe tell about the inspection you just attended.

By documenting your day, people feel more connected to you and your business.

10) Highlight a Local Business

Highlighting a local business gives you the ability to share about some of your favorite places in your city. This could be a restaurant, service provider, or even a local retail store. These posts are often shared by the businesses and this results in exposure to their audiences. That exposure leads to a great way for your potential clients to find you.

11) Be Authentic

Authenticity is undefeated. It acts a natural filter for your ideal client to find and connect with you. By being authentic on social media, you will find the exact people that you are best suited to serve.

If you would like more training and real estate motivation you can subscribe to our page or also connect with Jimmy on:

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If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.

Видео 11 Ways to Maximize Social Media Engagement for Realtors канала Jimmy Burgess