NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement.

Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content.

From there, Brock breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth.

Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now.
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🎯 Related Links:
The State of Instagram Study
➜ https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE

Social Media Today Study
➜ https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/

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🤓 Watch Next!
8 VIRAL Instagram Carousel Ideas to Boost Views and Followers
https://youtu.be/mV2nSkB-9-g?si=iOmyycw3SCRQugbt

Get 10X More Views on Your Instagram Stories in 5 Minutes
https://youtu.be/wA2EOo8DuRw?si=_xVzxt_9vxPSLd7F

Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm
https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X

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🔗 Let’s Connect!
Brock Instagram:
➜ https://www.instagram.com/brock11johnson/?hl=en
TikTok:
➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566

00:00 - Intro
00:04 - Constant Changes
00:45 - What Matters
01:17 - Platform State
02:08 - Two Platforms
03:08 - Strategy Shift
04:00 - New Feature
04:30 - Fix Mistakes
07:12 - Interactive Use
08:08 - Hook Strategy
09:55 - Story Views
14:02 - Reposting Allowed
18:02 - Content Crackdown
23:28 - What Performs
24:51 - New Controls
27:41 - Key Engagement

Видео NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO канала Build Your Tribe