Content That Sells vs. Content That Goes Viral

Chase dives into why vanity metrics might be killing your business. Learn to distinguish between content that merely gets views and content that actually drives revenue, ensuring your strategy focuses on conversion over popularity.

Chase Coleman
https://www.linkedin.com/in/chasecoleman27/
Founder, Social Playbook

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"Virality is loud, but demand is quiet." Chase warned against the dopamine trap of chasing views, noting that viral content often fails to convert. Instead, he advocated for "selling content" – stories that build loyalty and trust over time. He also validated the strategy of reposting your best content, proving that consistency compounds revenue faster than constantly trying to invent new viral tricks.

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