Pop-Up Retail & Physical Experiences: Storefront Founders

This talk features Tristan Pollock and Erik Eliason, co-founders of Storefront, an online marketplace designed to democratize access to pop-up retail spaces. Presented at PSFK’s Future of Retail event in San Francisco, the discussion explores the resurgence of physical retail and the critical importance for brands to engage consumers through physical presence. Pollock and Eliason detail how Storefront originated from a need to simplify finding temporary retail spaces, aiming to be the 'Airbnb of pop-up stores.' They highlight the value of ephemeral retail experiences for both online brands and established retailers, citing examples like Indochino and Kanye West, to build stronger community connections and extend brand narratives offline.

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Storefront — https://www.thestorefront.com/

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PSFK — 20+ years of trend research powering smarter decisions — https://www.psfk.com
Fodda — Give your AI expert insights about pop-up retail strategies with PSFK's Fodda — https://www.fodda.ai
PSFK Newsletter — https://newsletter.psfk.com

Видео Pop-Up Retail & Physical Experiences: Storefront Founders канала PSFK