Julia Peyton-Jones interview: Serpentine Gallery Pavilion 2013 by Sou Fujimoto | Dezeen
In the penultimate instalment of our exclusive video series, Julia Peyton-Jones explains why it was a gamble to commission the relatively young Sou Fujimoto to design the 2013 Serpentine Gallery Pavilion.
Born in 1971, Sou Fujimoto was the youngest architect to be commissioned to design a Serpentine Gallery Pavilion, until Bjarke Ingels was appointed this year.
Gallery director Peyton-Jones explains in the movie that the Serpentine Gallery tends to appoint older architects because they are better known outside of the architectural profession.
"The financial plan is predicated on the pavilion being sold," she says. "So to work with a younger architect – who maybe doesn't have that easy acclaim outside the profession – was a risk to us."
If appointing Fujimoto in 2013 was a gamble, it certainly paid off.
"According to The Art Newspaper, it was the most visited free exhibition of design anywhere in the world in that year," Peyton-Jones says. "That's a great thing to be able to say."
Read more on Dezeen: http://www.dezeen.com/?p=852187
Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh
Видео Julia Peyton-Jones interview: Serpentine Gallery Pavilion 2013 by Sou Fujimoto | Dezeen канала Dezeen
Born in 1971, Sou Fujimoto was the youngest architect to be commissioned to design a Serpentine Gallery Pavilion, until Bjarke Ingels was appointed this year.
Gallery director Peyton-Jones explains in the movie that the Serpentine Gallery tends to appoint older architects because they are better known outside of the architectural profession.
"The financial plan is predicated on the pavilion being sold," she says. "So to work with a younger architect – who maybe doesn't have that easy acclaim outside the profession – was a risk to us."
If appointing Fujimoto in 2013 was a gamble, it certainly paid off.
"According to The Art Newspaper, it was the most visited free exhibition of design anywhere in the world in that year," Peyton-Jones says. "That's a great thing to be able to say."
Read more on Dezeen: http://www.dezeen.com/?p=852187
Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh
Видео Julia Peyton-Jones interview: Serpentine Gallery Pavilion 2013 by Sou Fujimoto | Dezeen канала Dezeen
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Climate Action Challenge asks designers for proposals to tackle climate changeShift Chair by Jonas Forsman for Moooi created using 3D knittingAHEAD Asia awards 2020 video ceremony | Interiors | DezeenMoooi refreshes Container Table collection by adding wooden slatsLee Broom interview: Salone del Automobile installation | Architecture | DezeenDelta Light's new Milan showroom designed to be "laboratory of ideas" | Design | DezeenChair 02 by Archival Studies | The Mindcraft Project | DezeenElectric Happaratus glove enables wood and stone to be sculpted by handRon Arad on his Big Easy armchair and other furniture for MorosoVáclav Mlynár combines physical and digital play in Koski board gameArchitecture project of the year: A Room for Archaeologists and Kids | Dezeen Awards 2019Atelier NL to design Dezeen Awards trophy | Design | DezeenKrft sculpts "bulging" form for Brighton College arts centreArchitectural Glass Fantasies by Stine Bidstrup | The Mindcraft Project | DezeenDezeen x Samsung Ambient Mode design competition at IFA 2018 | DezeenAnnica and Marie Eklund transform Swedish flooring company into global design brandBlond designs hygienic Borrn baby bottle that adapts as the child growsObjects of Desire exhibition explores "what surrealism is and why it matters now" | DezeenFormafantasma discuss their Cambio exhibition in conversation with Dezeen | DesignCoin-sized Rollbe measuring wheel can be kept in a purse or pocketJacques Herzog: The Pérez Art Museum "is a naked structure"