Kurt Braddock —Weaponized Words

Strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. Weaponized Words applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes.

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Kurt Braddock is an Assistant Professor of Public Communication in the School of Communication at American University. His research focuses on the persuasive strategies used by violent extremist groups to recruit and radicalize audiences targeted by their propaganda. Kurt also explores how theories of communication, persuasion, and social influence can be used to inform practices meant to prevent radicalization among vulnerable audiences. Kurt is presently interested in the development of communicative counter-radicalization strategies that prevent white supremacism, neo-Nazism, and the adoption of other violent far-right ideologies. In addition to publishing his work in key communication and security journals (e.g., Communication Monographs, Terrorism and Political Violence, Studies in Conflict & Terrorism), Kurt also provides input to key institutions to inform how they fight terrorism. Some of these institutions include the U.S. Department of State, the U.S. Department of Homeland Security, and the U.S. Department of Defense. His work has also been used at the international level, where Kurt has advised the U.K. Home Office, Public Safety Canada, the United Nations Counterterrorism Executive Directorate, and others.

Adam Roberts is the Midwest correspondent for The Economist covering politics, policy and social affairs in America. Previously, he was the European Business and Finance correspondent based in Paris.

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