Trash clicks & why you shouldn't worship email CTRs (plus the metric matters more!)

In some scenarios, email click-through rates (CTRs) shouldn't be your first measure of success. In this video, you'll find out...

👉 why CTR could sometimes be considered a vanity metric
👉 what "trash clicks" are and why they're throwing off true email performance
👉 what email success metric matters most and
👉 what test to run to have confidence your split test winners are actual winners

Видео Trash clicks & why you shouldn't worship email CTRs (plus the metric matters more!) канала The Impact Copywriter