Empowering Sales in the Digital Age | DIRTLIFE #20

Join us for an engaging episode featuring our guest Erin Balzer, a seasoned Sales Systems Supervisor at Carter, who shares her insights on enabling sales teams in the competitive equipment industry. With nearly a decade of experience, she dives into the crucial role of sales systems, centralized quoting, and CRM management in supporting the sales force. Discover how her team empowers sales reps to build strong customer relationships and effectively communicate product expertise.

In this episode, we discuss the evolving landscape of sales, the impact of social media as a marketing tool, and the significance of ongoing training for both sales teams and customers. Our guest also reflects on the importance of technology and safety in construction equipment and the growing interest in skilled trades among younger generations.

Tune in as she emphasizes the pride she takes in her work, her passion for enabling others, and her advice for women navigating a male-dominated industry. This episode is a must-listen for anyone interested in sales, technology, and the dynamics of the equipment world.
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