The Ultimate List Building Guide 2025 (That Actually Gets Replies)

Want us to build and run your outbound sales system for you? Book a call here: https://calendly.com/romain-o/discovery-call

In this video I walk you through how to build a high-quality B2B lead list for cold email. From identifying your ICP to sourcing, verifying, enriching, and scoring leads using tools like Apollo.io, Clay.com, Leadmagic, etc.

Doc from the video: https://gamma.app/docs/Resource-List-Building-uiu8g08pf2cd9ke

Clay.com table shared in the video: https://app.clay.com/shared-table/share_0sway7aJXqkxdf7etAk

If you’re new here, my name is Romain Osman. I’m the co-founder of Five Element, a growth agency that helps B2B companies build outbound sales systems. We specialize in building outbound sales systems for B2B companies. We’ve helped our clients book over 1,000+ sales meetings using cold email and LinkedIn outreach, generating millions in pipeline.

Visit https://fiveelement.co to learn more.

Chapters:
0:00 Intro
0:59 Identify your ICP
3:56 Segment your leads
6:00 Source your leads
8:54 Verify your emails
11:38 Waterfall enrichment
12:12 Clay Flow
16:00 AI scoring system
19:26 Work with us

Connect with me on LinkedIn: https://www.linkedin.com/in/romainosman/

Видео The Ultimate List Building Guide 2025 (That Actually Gets Replies) канала Romain Osman Lead Generation