How to Setup Add to Cart Event In Google Tag Manager for Shopify - AshleyHowTo

How to Setup Add to Cart Event In Google Tag Manager for Shopify guides users through configuring an "Add to Cart" event in Google Tag Manager for a Shopify store, enabling accurate tracking of product additions to the shopping cart, providing valuable data for e-commerce analytics and conversion optimization. #AddToCart #ShopifyTracking

00:00 Intro
00:07 Access Shopify Admin
00:12 Edit Theme Code
00:17 Locate theme.liquid
00:22 Paste GTM Snippet
00:29 Configure Variables in GTM
00:37 Create Custom Event Tag
00:43 Configure Tag Fields
00:49 Create Custom Event Trigger
00:55 Link Tag to Trigger
00:58 Track Events in Analytics
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